24 January 2014
NEW-YEAR JOY FOR TOYOTA HILUX
Toyota’s executive director sales and marketing Tony Cramb said the final 262 vehicles needed to achieve the 800,000 milestone would have been sold early in the new year.
“Placed end to end in a straight line, those 800,000 vehicles would stretch further than Sydney to Perth, which is a great indication of how well HiLux is suited to Australian conditions,” Mr Cramb said.
“Incredible loyalty from existing owners and constant take-up by new customers has resulted in tremendous sales success for HiLux – and it remains the best-selling vehicle of its type,” he said.
HiLux has been Australia’s leading commercial vehicle for the past 16 years in a row and the top-selling four-wheel drive vehicle for the past nine.
It is the only ute to have topped the monthly national sales charts – a feat it achieved twice last year – which helped it claim overall third place in 2013 with 39,931 sales.
“HiLux has built an enviable reputation for toughness and reliability over an extended period in Australia,” Mr Cramb said.
“It has demonstrated the ability to thrive in some of our harshest environments, including in mines, on the land and as a popular rental vehicle.
“It is renowned and respected for being a rugged workhorse during the week – and for doubling as a spacious family vehicle for weekends and holidays,” he said.
The first HiLux, a 4×2 variant, arrived in Australia in 1971 through then national distributor, Thiess Toyota. HiLux 4×4 variants have been even more popular since arriving in 1980.
More than 440,000 HiLux 4×4 variants have been bought locally while the 4×2 total is close to 360,000 vehicles.
The popularity of HiLux among Australian buyers has gained pace over the years with annual sales reaching 20,000 for the first time in 1998, passing 30,000 in 2005 and cracking 40,000 in 2007.
During the past 30 years, HiLux has averaged more than 24,000 sales a year, rising to 37,600 a year for the past decade and 39,000 a year over the past five years.
Mr Cramb said HiLux customers praised the vehicle’s off-road ability and attributes such as excitement, styling, quality, performance and value.
“HiLux owners love their vehicles and are extremely loyal.
“Their passion and support reflect the strength and quality of both HiLux and the Toyota brand,” he said.